Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is helpful, it’s not the decisive factor in a brand’s longevity. For the past 25 years, I have been building brands globally, from iconic transformations to startups taking their first steps. I believe in the power of a brand to embody ideas, inspire change, and sometimes even shape societal norms. ... Read this story
