Apple Previews New Privacy-Focused Ad Tracking Solution Coming to Safari Later This Year
MacRumors -

Apple today previewed a new Safari feature called Privacy Preserving Ad Click Attribution that it says will allow advertisers to measure the effectiveness of their ad campaigns on the web without compromising user privacy.

In a blog post, WebKit engineer John Wilander explains that ad click attribution has traditionally been done through the use of cookies and so-called "tracking pixels," allowing both the advertiser and the website where the ad was placed to know when someone has clicked...

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