In an about-face, Amazon is ramping up its pitch for audio ads on Amazon Music, according to three agencies who recently heard the pitch.
Amazon had started to test the ads last year.
Audio ads are part of Amazon's effort to show that its platform works for advertisers interested in growing brand awareness.
According to one agency that's testing Amazon Music's audio ads, the ads require a minimum of $50,000 in ad spend. Another ad-agency exec said CPMs for audio ads cost 30 to 40% less than...
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