In his 2018 letter to shareholders, Jeff Bezos called Amazon a "small player" in retail.
He says Amazon represents a small percentage of the retail market, and pointed out that ecommerce only makes up a 10% share of retail overall.
This is, strictly speaking, accurate.
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Jeff Bezos says Amazon is a "small player" in retail. Yes, really.
In his 2018 letter to shareholders, Jeff Bezos — the world's richest man — wrote:
"Amazon today remains a small player...
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