Facebook is running its first Super Bowl ad this year, and its CMO Antonio Lucio and its agency Wieden and Kennedy revealed how the $11.2 million, 1-minute commercial came to life.
The spot shows a montage of "rock-themed" activities inspired by interests shared by actual Facebook Group members.
Facebook — which hasn't traditionally been a big advertiser — has increased its ad spending lately amid regulatory scrutiny and criticism of its platform.
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