Apple's new streaming service is called Apple TV Plus — here's why that's a bad name (AAPL)
Business Insider -

Apple finally debuted its new streaming service last week, and it's called Apple TV Plus.

Calling the service Apple TV Plus only describes the TV portion of the service, when in reality it's going to be much more than that: it will also have movies and documentaries.

A name might not seem that important from the outset, but it can have big implications.

Apple's new streaming service is called Apple TV Plus.

It's a bad name.

Why is that? Well, here's the description for Apple TV Plus, straight...

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