The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
Digiday - 2024-05-08T13:42:52.000Z

This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth. Read this story