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The makers of the SAT are licensing personal data about test-takers to schools for 47 cents each, and schools are using it to inflate their acceptance rates, according to the Wall Street Journal.
The College Board uses data from test-takers, like their names, ethnicity, and approximate PSAT and SAT scores, and creates personalized lists hat they then sell to schools for recruitment.
Schools use these lists to recruit students they know will apply but are unlikely to be...
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