Michael Bloomberg's presidential campaign just bought the most expensive Super Bowl ad ever, spending more than $11 million
Business Insider -

Michael Bloomberg's presidential campaign confirmed it bought a 60-second ad set to run during Super Bowl LIV, which airs on Fox Sports on February 2.

A Bloomberg campaign spokesperson said the decision came in response to news that President Donald Trump would run a 30-second spot during the big game, with Bloomberg "taking the fight" to the president.

The campaign said Bloomberg bought twice the ad time to make a bigger impact than Trump.

Sources told Business Insider that Hawkfish, the...

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