With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view
Digiday -

The insights and measurement head is one of the media company's secret weapons in its effort to fix media measurement.

The post With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view appeared first on Digiday.

Loading...

Related Articles