Bridget was picked as Season 2's first DLC character partly to increase Japan's 'sluggish' Guilty Gear Strive sales -

Guilty Gear Strive is the best-selling entry in the franchise to date and the first Arc System Works original game to cross 1 million copies sold, but the vast majority of those numbers came from overseas. 4Gamer recently held an interview with Strive's Director Akira Katano and Producer Ken Miyauchi where the developers discuss their reasoning behind their DLC decisions and approach going into Season 2.

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