Creativity: Rethinking the Exploration Phase of Design
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Starting off a project is often described as being the exploration phase of a design process–during this phase, you quickly diverge with lots of ideas, generating many potential leads on concepts and hypotheses to test with customers. However, the notion that conceiving creative ideas is more akin to sudden unexpected flashes of brilliance obscures the reality that many attempts (or failures) are a large part of the creative aspect of the design process.It's rare that sitting and and waiting for...

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