Celebrity food critic Keith Lee dropped a $3,000 tip at a Toronto restaurant over the weekend, but it’s the “Keith Lee Effect” that leaves a lasting impact. “We had crowds, lineups right away,” Rodney Best, owner of Afro Pizza at Dundas and Jarvis streets, said on CP24 Tuesday. “It has been helping our business a lot.” Lee’s food reviews have garnered more than 16 million followers on TikTok, establishing a phenomenon known as the “Keith Lee Effect” that bolsters businesses after paying a... Read this story
