A top State Farm exec reveals why it's bringing back the iconic tagline 'like a good neighbor,' and advertising heavily on NBCUniversal's upcoming streaming service
Business Insider -

Insurance giant State Farm is bringing back its iconic tagline "Like a Good Neighbor, State Farm is There."

State Farm stopped using the campaign in 2016 under its former agency-of-record DDB but brought it back under its new agency The Marketing Arm.

State Farm said its research found the old tagline had high trust, recognition and favorability across people of all ages.

State Farm said it's also spending more ad dollars on streaming platforms, including NBCUniversal's forthcoming Peacock,...

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