The Kingdom of Saudi Arabia has emerged as a vibrant hub for combat sports, hosting high-profile events in both boxing and mixed martial arts (MMA). Recently, the UFC announced its debut in Saudi Arabia with a PPV-level fight night card scheduled for June. But what led to this historic collaboration? Let’s delve into the intriguing meeting between UFC CEO Dana White and Saudi advisor Turki Alalshikh. As an advisor in the Saudi court, Turki Alalshikh holds a rank equivalent to a minister. His... Read this story
