Here’s why Sam Darnold’s signed helmet costs more than Dan Marino’s at the Super Bowl
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It’s all about rarity. The NFL Shop at Super Bowl LIII has all the commemorative coasters, lanyards, and shirts you’d expect — plus an array of signed memorabilia. What caught my eye wasn’t helmets signed by Tom Brady or Jared Goff, but the one with Sam Darnold’s autograph. More specifically, I found myself wondering why Darnold’s signed helmet cost so much money.

Darnold’s helmet, coming in at $485, was more expensive than Russell Wilson ($475), Dan Marino ($450) and Steve Young...

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