Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
Digiday - 2024-04-23T04:01:00.000Z

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. Read this story