Prior to next week's reveal of the all-new Ford Bronco, the carmaker announced the that the SUV would return as a brand, with a family of vehicles.
The new Bronco will arrive as a two-door, four-door, and Sport model.
Ford is also launching a series of off-road adventures for Bronco owners and an online community.
The Bronco brand follows the launch of the Mustang Mach-E last year — the first expansion of the Mustang brand in Ford's history.
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