ESPN president Jimmy Pitaro explained, in an event at the Paley Center for Media on Thursday, how the network is leveraging the entirety of the Walt Disney Company in negotiations for sports rights.
The competition for rights has intensified as cash-rich tech giants like Amazon have taken an interest.
"When we sit down with the NFL, yes, we bring a cable channel, but we also bring a broadcast channel," Pitaro said. "How many of our competitors can bring the theme parks to the table?"
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