CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Digiday - 2024-05-07T04:01:00.000Z

This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms. Read this story