27% percent of potential first-time cannabis consumers said they'd try marijuana in place of beer, according to a survey from consulting firm A.T. Kearney.
Some 54% of US and Canadian survey respondents said they'd try marijuana products when it becomes legal.
Beermakers don't seem to be worried.
A surprising number of potential first-time marijuana users would use the drug in place of an evening beer.
That's according to consulting firm A.T. Kearney, which on Wednesday published a report...