Confused investors keep buying FORD, thinking it's Ford
ABC News 10 -

Just about every time Ford Motor makes big news, some investors mistakenly buy shares of Forward Industries, a tiny maker of carrying cases for medical monitoring systems and other electronic devices.

That's because Forward Industries, which is worth just $10 million, trades under the ticker symbol "FORD." The iconic Ford Motor has the ticker symbol of "F."

This, and other examples of ticker symbol confusion, may cost investors more than $1 million a year in transaction costs, according to two...

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