The new Ford F-150 isn't a massive change from the old pickup truck — but it does show how Ford is thinking about the future (F)
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Ford

Ford revealed the all-new, 2021 Ford F-150 this week.

The new F-150 is hugely important for Ford: it's been America's best-selling vehicle for 43 straight years, and it represents a big chunk of Ford revenue and profits.

Ford didn't radically reimagine the F-150; the 14th generation is more of an extension of the 13th than a reinvention.

But many aspects of the new F-150 look forward to a reimagined Ford.

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