The data bridge: Linking offline and online data for comprehensive B2B targeting
Digiday -

By Laura Bakopolus Advertising myopia The B2B digital advertising industry is missing out on a huge data-related opportunity. Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they’re wrong. They simply don’t know [

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