Waymo and MADD have teamed up to encourage designated drivers to be part of all holiday festivities.
Waymo self-driving vehicles in Phoenix and the San Francisco Bay area will have magnetic red ribbons attached for November and December.
Death related to drunk driving in the US has increased 35% in the past five years, MADD reports.
One of the much-discussed benefits of fully driverless vehicles is how they could reduce accidents and fatalities from drunk driving.
The holiday season can be...