Why Google backtracked on its new search results look
SFGate -

A couple of weeks ago, when Dan Shure was searching on Google for information about butchering meats, he did something he had avoided for 20 years: He unknowingly clicked on an ad.

Shure, a consultant who helps companies manage where they appear in Google searches, had always thought it was easy to distinguish between paid search results and unpaid links.

That changed Jan. 13 when Google revamped the look of its search results page for desktop computers. Even for someone with a trained eye...

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