Google unveiled a new augmented reality feature for Maps, but it's only coming to Pixel phones for now (GOOG, GOOGL)
Business Insider -

Google's Pixel smartphones can use new Google Maps augmented reality features to display direction overlays on your surroundings.

Using the phone's camera, Google Maps will identify your location and place signs and arrows to show you where you need to go.

The feature is still in a test phase, and only works in well-lit outdoor areas with a recently published Google Maps Street View. For now at least, only Pixel users will be able to use it. 

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