New generation asset management companies (AMCs) looking to carve out a niche among well entrenched traditional mutual funds are betting on two factors: retail and small towns. Armed with simple passive investment products and a strong digital distribution, players like Groww MF, Zerodha Fund House and Navi Mutual Fund are looking to build for the long term. Data sourced from AMFI (Association for Mutual Funds of India) shows that around 70 to 80% of the investors in the index funds of these... Read this story
