Audiences and sponsorship for women’s sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women’s Sports Club NewFront gave marketers and ad agencies a clearer picture of women’s sports offerings during its event at New York’s NeueHouse Madison Square. Joining its audience credit and debit purchase data with Trailblazing Sports Group’s Marketplace of sports inventory—including game programming; behind-the-scenes storytelling “tentpoles”;... Read this story
