Kim Kardashian was already a successful celebrity businesswoman when she launched Skims five years ago. But more often than not, she simply had attached her name to a string of existing companies: QuickTrim supplements, Carl’s Jr. salads, Skechers Shape-Ups, Sugar Factory confections, Midori liqueur, Silly Bandz bracelets, Beach Bunny swimwear, and so on. “We did every product that you could imagine — from cupcake endorsements to a diet pill at the same time, to sneakers or things that I didn’t... Read this story
