Rocket men: how billionaires are using celebrities as PR for their space projects
The Guardian -

Critics see the ‘awful business’ of private space tourism as having little technological or exploration value

As Star Trek’s Captain James T Kirk, he voyaged the universe for the good of humanity. The nonagenarian actor William Shatner’s brief, real-life thrill ride off the planet today, however, is much less about advancing the species than promoting the fortunes of Blue Origin, the private space company owned by the Amazon tycoon Jeff Bezos that’s taking him there.

Booking arguably the most...

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