Ford Lightning Price Cut "Sends Shockwaves Through EV Market" Shares of Rivian Automotive, Lucid Group, and Tesla Motors moved lower during the cash session in the US after Ford Motor announced price cuts for its electric F-150 Lightning pickup truck amid concerns about sliding demand across the EV industry. Meanwhile, an EV price war between the automakers rages on as unprofitable EV startups struggle to survive. Let's begin with a Bloomberg report that says Ford is reducing the... Read this story
