how a Portobello ice cream shop created the iconic treat
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Forever associated with days by the seaside, the 99 Flake can stake a claim to be the nation’s favourite sweet treat. But its true origins have always been the subject of debate - with varying accounts around where Cadbury’s got the idea for its most famous ice cream from. It is a common misconception that the cone once cost 99p and derived its name from its price tag. Cadbury states that the story behind its name has been ‘lost in the mists of time’ - but people from Portobello are likely to...

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