Last month, Reddit debuted a new ad format that looks just like real user posts. Called free-form ads, the posts mimic the site's megathreads that include a variety of media in one thread. Now, the site is adding another new ad format: Dynamic Product Ads. In 2023, the company says people added "reddit" to their search queries over 32 billion times. Reddit hopes that Dynamic Product Ads will help advertisers reach those customers by showing them relevant products exactly when they're researching... Read this story
