Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
Adweek -

To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in the presentation going through last-minute changes and Marshall's part in it completely shifting around. However, NBCU had "no...

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