It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their product launches
Business Insider -

Apple cofounder Steve Jobs popularized the "tech keynote" back in the mid-80s, where he would walk on stage to a crowd of hundreds of fans to announce new gadgets, software, and technological developments.

These days, most of the big tech companies hold similar-style keynotes, including Google, Facebook, Microsoft, Samsung, and even companies like Huawei, Xiaomi, and Nvidia.

Keynotes are not very efficient — they're long, and usually lacking surprises given the abundance of leaks of major tech...


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