The frozen food specialist, which opened its first store in Oswestry, Shropshire in 1970, has dispensed with its classic slogan of 'that's why mums go to Iceland' as part of a new advertising push. Read this story
The frozen food specialist, which opened its first store in Oswestry, Shropshire in 1970, has dispensed with its classic slogan of 'that's why mums go to Iceland' as part of a new advertising push. Read this story
More from dailym.ai | dailymail news ITV Josie Gibson Stephen Mulhern