In 2017, the media seized on a data point from a survey suggesting that 7 percent of American adults believed chocolate milk comes from brown cows. Clickbait aside, the lesson was not actually how far removed people are from the source of their food but the risk of misinterpreting research with little context. Without knowing how the question was posed, we have no idea whether those respondents thought, for example, that dairy cows are simply more likely to be brown, as opposed to the... Read this story
