Jen Glantz founded "Bridesmaid for Hire," where couples can hire strangers to show up as bridesmaids.
When she was first starting out, she hadn't set a price — and said on live TV that she would work with any budget. That was, in her words, a "major fail."
To set a price, she consulted with customers, looked at what wedding planners were charging, figured out what her hidden costs were, considered clients' income levels, and continues to adjust her pricing.
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