Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. The cinematic spot comes from director Taika Waititi, who stars alongside Grammy Award-winning artist... Read this story
