Homegrown beauty and personal care (BPC) brand Plum Goodness aims to become profitable in the current financial year by introducing new products in its core segments, shutting down less profitable product lines, and optimising its marketing strategy, founder Shankar Prasad said.The Mumbai-based brand plans to introduce new products within the next six months, focusing on segments such as skincare (including cleansers, serums and moisturisers), hair care and make-up, Prasad told ET in an... Read this story
