PUMA Hoops and basketball superstar LaMelo Ball are unveiling their first-ever co-designed lifestyle shoe – LaFrancé. Created through intimate collaboration between LaMelo Ball and the PUMA design team, the LaFrancé gets its inspiration and name from LaMelo’s namesake lifestyle brand, which fuses different inspirations from streetwear fashion, sport and lifestyle. The LaFrancé silhouette represents a new take on Melo – […] The post SOUCE SPORTS: NBA Superstar LaMelo Ball x PUMA Join Forces to... Read this story
