EUGENE, Ore., April 22, 2024--In a groundbreaking move, Oregon’s independent, family-owned Market of Choice is partnering with the Dry Farming Institute to advocate for the expansion of dry farming acreage. As part of this collaboration, Market of Choice is the first major organization to donate to Dry Farming Institute’s efforts to empower growers to thrive with less water. This work includes seed-to-table collaborative market development for dry farmers. This strategic alliance reflects... Read this story