Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot
Adweek -

Hinge is inviting fans to destroy Hingie, the brand's mascot that dramatically dies when users find a match, in the comfort of their own homes. The dating app has launched an online merchandise store called The Hingie Shop, featuring products that are an extension of the brand's ongoing "Designed to Be Deleted" messaging. The international

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