TikTok tells advertisers: ‘We are not backing down’
ETtech.com -

Hundreds of advertisers, including major brands like L'Oreal and Victoria's Secret, flocked to Manhattan's Lower East Side on Thursday night for TikTok's annual spring pitch to marketers. It had been about a week since President Joe Biden signed a law that says TikTok must be sold by its Chinese parent company or face a potential ban, and marketers were champing at the bit to hear TikTok's thoughts. They didn't have to wait long. Blake Chandlee, TikTok's president of global business solutions,...

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