Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there will be an entire fringe festival dedicated to them. Lions Creators will run alongside the annual flagship event from June 18-20. Cannes Lions chief executive Simon Cook told ADWEEK the new experience will include a curated mix of learning and networking experiences for creators and those... Read this story
