The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little déjà vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this new TV landscape, consumers and spending are moving to streaming, sports are becoming increasingly coveted and deals are becoming more complex... Read this story
