Following the announcement by MTN Group of the appointment of M&C Saatchi Africa as its marketing communications partner across all MTN Group Operating Companies, M&C Saatchi's Nigerian affiliate, SO&U Group, will be responsible for the business in Nigeria. SO&U worked with other in-market agencies across the continent led by M&C Saatchi Africa, anchoring the Nigerian content of the pitch. The appointment covers creative, media and digital services. According to Udeme Ufot, Group Managing... Read this story
