One of the big things that happened, when the rise of streaming TV kicked off roughly a decade ago, is that everybody got very cagey about numbers, very quickly. Netflix was the first to get the big idea, of course, realizing that, since they’d essentially sidestepped Nielsen ratings entirely (with the polling company only recently able to offer even loose numbers of its own to track who’s watching what), it didn’t do anybody any good to tell the public what they weren’t watching. This... Read this story
