OOH Metrics Firm’s Data Shows More Outdoor Activity Across the U.S.
Adweek -

As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are beginning to return to the streets. The company tapped the analytics it otherwise uses to measure billboard viewership--a combination of anonymized mobile location coordinates, screen activity and other data--to show that driving

Read this story at


Related Articles